The Economic Sentiment Gap: Why Voters Feel Worse Than the Numbers Say

By Thomas Reed , February 9, 2025

Topic: Economic Analysis

Consumer confidence and economic reality have diverged so thoroughly that they now appear to describe different countries. GDP growth is positive. Unemployment is historically low. Inflation has declined from its 2022 peak. And approximately 62% of Americans describe the economy as "poor" or "not so good." Both the numbers and the sentiment are accurate. Neither tells the whole story.

WHAT HAPPENED

THE NUMBERS BEHIND THE NUMBER

The disconnect between economic indicators and economic sentiment has a straightforward explanation: macroeconomic indicators measure flows (GDP growth, monthly job creation) while household economic experience is dominated by levels (the price of groceries, the cost of rent, the monthly mortgage payment). A family whose grocery bill rose 25% between 2021 and 2024 does not feel better because the rate of increase slowed from 9% to 2.5%. The bill is still 25% higher.

This is not irrational. It is the difference between acceleration and velocity. Economists celebrate deceleration. Households experience velocity. The two perspectives are both correct and fundamentally incompatible.

THE POLLING IMPLICATION

For electoral forecasting, the sentiment gap creates a modeling challenge. Traditional models use economic indicators (GDP, unemployment, inflation rate) as predictors. But if voters respond to price levels rather than rates of change, the models need recalibration. A 2.3% GDP growth rate that would historically correspond to an incumbent advantage of 1.5–2 points may correspond to zero advantage or a slight disadvantage if voters are responding to cumulative price increases.

Our model currently weights consumer sentiment at 0.30 and traditional economic indicators at 0.25. The gap between them is the widest since the University of Michigan began the survey.

POLLERBULL SIGNAL

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